Leadership

Fresca’s management team has over 100 years of experience growing small natural food companies into national brands.
The team came together because of a shared passion for natural foods and building a great company.

Todd Dutkin, CEO
Strategy & Growth

Since 2003, Todd has helped transform Fresca Foods from a small frozen foods manufacturer into a paradigm shifting supply chain partner, and now toward a vision as a fully integrated food company. During this time, Todd has led Fresca to 45%+ annual growth each year. This growth has primarily been achieved through enabling start up brands to quickly grow, scale and reach their revenue and margin potential. Todd has experience growing brands from their nascent stage of development through to the acquisition stage and understands the complexity involved throughout every stage of the process.

Prior to joining Fresca, Todd was a senior executive in the telecommunications industry working for Fortune 500 companies. He managed a diverse range of commercial disciplines including Business Development, Corporate Strategy, P&L Management, Product Development and M&A. This broad experience in well-run and highly respected corporations was good preparation for developing the professional management and quality infrastructure that lies at the heart of Fresca’s success.

Todd immensely enjoys spending time with both his family and his work. His other favorite things are reading and running.

Zan Powell, CFO/COO
Finance, Supply Chain, OPERATIONS

Over the past 20 years, Zan has thrived in the Financial Management arena, spending the majority of his career in the field of banking. As a Commercial Banking Manager, he worked with early, mid and late stage entrepreneurs providing investment, finance and cash flow management solutions.

Continuing in the same entrepreneurial spirit, Zan joined the Fresca Foods ownership team and focuses on guiding Fresca and its customers through the different life cycles of growth. His team is dedicated to taking cash flow pressure off of entrepreneurs’ shoulders so they can focus more time on activities that drive growth. This includes driving efficiencies in purchasing, growth financing and flow management.

In 2014, Zan took on the additional responsibility of Chief Operations Officer, working closely with our supply chain, manufacturing and distribution teams to provide our existing customers and brands exceptional service and high quality products day-in and day-out.

Zan earned a BS in Business Management from the University of Northern Colorado. He enjoys snow sports, biking, hiking, travel and most of all – spending time with his family.

Marco Silva, CTO
CONTINUOUS IMPROVEMENT, MANUFACTURING

As our Chief Technical Officer, Marco leads a team that is dedicated to exceptional quality and highly efficient manufacturing processes. The teams’ combined expertise enables entrepreneurial brands to achieve high growth without the capital expense of new manufacturing lines.  With over 20 years of experience, Marco has worked with and created different process models, helping to give rise to Fresca’s unique and trendsetting Scalable Manufacturing Model, the basis for our “Plant within a Plant” model. This model ensures fulfillment of the discrete manufacturing needs of each brand including; certifications, allergen handling and packaging.

Marco earned a BS in Mechanical and Industrial Engineering from the Chihuahua Institute of Technology, in his hometown of Chihuahua, Mexico. He then migrated to the U.S. to pursue a masters of science degree in mechanical engineering from the University of Colorado. Marco enjoys spending time outdoors, traveling and playing sports with his wife and two boys.

Liz Myslik, CMO
Brand Management

Named by Forbes Magazine as a Kingmaker in Consumer and Retail industries and a Wonder Women In the Natural Food Industry by New Hope Media, Liz has been helping to build high growth, profitable brands for nearly 20 years as a marketing executive, adviser, investor, CEO and board member. Liz’s expertise is growing early stage companies to national scale by focusing on a “bottom up” approach to brand building; connecting with consumers in an authentic way and inspiring strong loyalty. Her understanding of the market and her track record as an entrepreneur have made her a trusted adviser to many other entrepreneurs.

 

Liz earned an MBA from Kellogg/Northwestern University and a BS in Marketing from the University of Colorado at Boulder. She is a yogini, runner, avid traveler and proud mom of a young son.

Van Hallowell, Co-Founder
Innovation & Product Development

Van has been an innovator in the food industry for over 35 years. He has worked with large and small companies to help them develop successful, healthy new products. His expertise ranges from creative bench-top formulas to packaging innovation and commercial scale-ups. Van’s resources include a well-equipped lab, a talented team and a network of industry experts that gives Fresca Foods the ability to innovate in a wide range of product categories.

He and his team have a track record of successfully launching hundreds of new products in areas as diverse as frozen entrees, salty snacks, nutrition bars, healthy kids’ and tots’ snacks, gourmet crackers, pizzas, soups and much more.

Van spends his down time reading, swimming, fishing and traveling with his wife, Cheryle and his dachshund, Doogie.

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